A World Padel Tour Masters event comes to London!

ITV call it the fastest growing sport in the World. And London will be home to a Masters tournament as of October 2019.

SW19 Sports & Entertainment and the World Padel Tour announce today the official launch of the London Padel Masters. The London event will be one of the 6 highest prize money and ranking points tournaments on the professional tour. The London Padel Masters will happen from 13th to 20th of October 2019, at The London Padel Centre at Bishop’s Park, Fulham.

Already in 9 countries, the World Padel Tour (WPT) brings together the best players from around the world, playing in front of growing audiences. 200,000 fans watched the WPT tournaments live last year, with a 16 million spectator reach across attendance, tv and digital platforms.

One of the fastest paced games, in tandem with impossible recoveries, players climbing the court walls and big personalities. Padel delivers incredible entertainment value and will soon have the UK public cheering for one of the heroes or villains of the WPT.

In Spain it’s only second to football in terms of popularity, and Padel is following the global trend in the UK with the British Team just having returned from the World Championships in Paraguay. British Padel is actively promoting the sport and is pushing for Sport England support, along with the private sector investing. Unsurprisingly, London is the city with the most courts in the UK.

Tom Murray, Director of British Padel: “it’s a huge opportunity to get great visibility for padel in the UK, which is what the sport needs right now. It’s new to London and the UK, so finally the British public will see padel played at the highest level and that will drive them to try it out. It can attract a very wide public, and is a very social sport that can really benefit the British public.”

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Mario Hernando, CEO of WPT: “It is an important matter for a global company as WPT to be present in a city like London. In such a sports-loving atmosphere, we are completely sure that padel is going to overwhelm the audience. Not only the organizers but the players are willing to show to the exquisite English fans, with a long tradition of respect and care for racket sports, why padel is a big success in Spain, Italy, Brasil, Argentina, Sweden and other countries.”

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João Martins, CEO of SW19: “I love the hype around padel: the growth rate, the low barrier to entry, balanced male/female ratio, the surge in courts across Europe, the predicted 4x ROI in relation to tennis… but most of all I love to watch it. This really is a spectacular sport. The first time you see a player sprint through the court door and hit the ball back into play almost from a spectator’s lap, you are hooked. Guys like Sanyo Gutierrez, Paquito Navarro or Bela will toy with your emotions. Padel is up there with the best live sports. And the best live sports need to be in London, to break into the A-League.”

Tournament Format

The London Padel Masters is made up of a Main Draw, a Qualifying Round and a Pre- Qualifying Round. The Main Draw will be made up of 32 pairs.

The Main draw

  • The top 27 pairings in the rankings qualify directly
  • One Wild Card handed out by SW19
  • The 4 semi finalist pairings from qualifying.

The Qualifying Round

  • 8 pairings qualify directly (seeds)
  • 8 come through from the Pre-Qualifying rounds

The Pre Qualifying Round

  • The remaining pairings that haven’t qualified through their ranking for the Main Draw or Qualifying Draw
  • 4 Wild Cards handed out by SW19

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Prize Money

MASTER…………………………… 95.000 €

  • WINNER ………………………………… 9.500 € x 2 = 19.000 €
  • FINALIST …………………………………6.175 € X 2 = 12.350 €
  • SEMIFINALS ……………………………3.560,50 € X 4 = 14.242 €
  • QUARTERS ……………………………..2.138 € X 8 = 17.104 €
  • LAST 1/16 ………………………………..1.069 € X 16 = 17.104 €
  • LAST 1/32 ………………………………..475 € X 32 = 15.200 €

Each Masters tournament has an added Bonus Pool of 10,000 € which will be distributed amongst the first 32 players in the WPT rankings.

The Venue

The London Padel Centre at Bishop’s Park will be host to the London Padel Masters.

The London Padel Centre is the idea of the sports company, Rocks Lane Multi Sports Centres, which has been developing sports facilities and programmes for all in London for over 30 years.

Chris Warren, the co-founder and MD of Rocks Lane stated that “We are very excited to be at the forefront of bringing Padel to London and showcasing what a truly fun and life- enhancing sport it is for all ages and abilities.”

The tournament will be indoors, and includes:

  • 1500 person center court
  • 500 person second court
  • 30+ VIP suites (sponsors boxes)
  • Bar and Village, the heart of the tournaments social gathering • VIP Hospitality
  • Players Lounge

About The World Padel Tour

World Padel Tour is the number one professional padel circuit worldwide. It gathers the best players from all around the world and has its central headquarters in Spain, where 12 of the 16 tournaments in the calendar are developed.

This young sport has lived to see a great professional outburst in the last 10 years. After a big blast in Argentina in the 90s, the new century saw an increase of importance in tournaments on Spanish soil. From 2015 the relish for this sport has experienced a constant growth, in line with the enlargement of the number of players.

Every tourney unites an average of 20,000 fans in stadiums with a capacity of over 5000 spectators.

These numbers set Padel as the third sport only behind football and basketball, overcoming other old-established sports such as handball or indoor football.

About SW19

A boutique Sports & Entertainment company focused on creating legacy brands, our mission is to continue developing global iconic events. Can you imagine a world without Wimbledon, the Super Bowl or the Ashes. Connect with SW19 via our site, email, or social media to find out the exciting events we are developing and delivering.

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TOURNAMENT WEBSITE: www.londonpadelmasters.com

PRESS RELEASE: Download press release (pdf)